Naturecan vs CBD Guru: Gummies, on the Register and on Price Per Milligram

An evergreen comparison, not a news post: the two gummy ranges a British shopper is most likely to have seen advertised, put through this desk’s two tests — what does each brand publish, and what does a milligram cost?

On the first test they start close. On the second they do not, and the widest gap is not between the brands. It sits inside one Naturecan product page.

The facts, up front

What the register says

Both brands sit on the Food Standards Agency’s public list, in volume. A search for Naturecan returns 73 rows; the ones that matter are CBD Gummies 10mg and three Naturecan Vegan CBD 25mg Gummies rows in 30, 60 and 90 counts, all Validated under application RP-829. CBD Guru returns 42 rows, all supplied by CBD Guru/Mumby Trading Limited, all Validated under RP-427, all row-dated 24 March 2023.

Validated means the agency has checked that an application carries everything it needs to proceed to risk assessment. That is all. It is not a licence, an authorisation or an approval: the FSA’s guidance on listed products says inclusion “does not mean it is authorised, only that the applicant is seeking authorisation”, and that the agency “is not endorsing the sale of any CBD food products, regardless of whether on the list or not”. Its cannabidiol guidance states that no CBD extracts or isolates are currently authorised as novel foods. The list covers England and Wales. The register’s last-updated stamp reads 13 April 2026, so all of it is the file as it stood in April.

Two gaps need naming carefully: the list works at product level, and a product can sit under a name a search misses. Naturecan sells jars of 30, 60 and 120; reading both searches in full on 3 September, we found 25mg gummy rows at 30, 60 and 90, and no matching row for a 120-count. CBD Guru sells gummies at 30mg, 40mg and 50mg a sweet; across all 42 of its rows the strongest gummy entry is 25mg. Neither is evidence of a problem, but the shelf has moved past the file: search the exact product, not the brand.

The arithmetic

Naturecan’s gummy page is one product with six options, at the prices showing on 3 September. The 30-jar of 10mg gummies is 300mg of CBD for £16.99, about 5.66p a milligram. The 120-jar of 25mg gummies is 3,000mg for £70.79, about 2.36p. Same sweet in two strengths, and the cheapest milligram costs less than half the dearest.

Note which end of that ladder is which: the jar matching the intake figure the FSA actually publishes, 10mg a sweet, is the dearest CBD on the page. Four of the six carry struck-through was-prices, up to £117.99.

CBD Guru’s range is flatter. The headline 20mg gummies are 600mg for £22.99, about 3.83p; Peach Rings at 50mg are 1,500mg for £37.99, about 2.53p, and the 40mg vegan 30-pack 1,200mg for £28.99, about 2.42p.

On like-for-like volume CBD Guru wins the middle: 600mg costs £22.99 there, against £32.99 for 600mg of Naturecan’s 10mg gummies. Naturecan holds the cheapest milligram of any pack we could price, but only in a 3,000mg jar — and CBD Guru’s 60-packs showed no price on the product pages we read on 3 September, so the floor of its range is not on view.

The number both get wrong

Naturecan’s gummy FAQ says the FSA “recommends that healthy adults do not exceed 70mg of CBD per day from all sources combined”. CBD Guru’s page says “Do not exceed 3 gummies per day”, which at 20mg a sweet is 60mg. The FSA’s guidance, refreshed on 28 August 2026, puts the maximum acceptable daily intake for an adult at 10mg. The 70mg figure is the agency’s older advice, since lowered — so a shopper reading either page lands six or seven times above what the regulator now publishes. We covered why Britain’s figure is 10mg.

On evidence, Naturecan is the better of the two: its page names Acutus Laboratories as the independent testing lab and links a current-batch certificate of analysis, which lets a buyer check the label against the panel. CBD Guru states third-party laboratory testing without naming the laboratory, on the gummy page as it read on 3 September.

Verdict

CBD Guru lands about half a point back: flatter pricing and the cheaper like-for-like 600mg, but no laboratory named on the page we read and a shelf that has climbed past its register rows.

Check the exact product against the list, then the certificate, then the price — and read the intake figure off the regulator’s page, not the brand’s. These are food supplements sold to adults, assessed as food and never as medicine, and nothing here is offered as a remedy for anything.